Newspapers Are Totally In Touch

This is off-topic unless you consider my neverending campaign to tarnish the reputation of newspapers on-topic:

The Newspapers Association of America (NAA) kicks off its literacy campaign with a selective list of celebrity talent. The legendary film and television star, OPTIMUS PRIME was chosen as a spokesman to help promote the importance of reading newspapers. This ad continues OPTIMUS PRIME’s rich legacy of public service – he regularly concluded his animated broadcasts with an intimate and encouraging public service message. To view the literacy campaign advertisement featuring OPTIMUS PRIME, or to download it as wallpaper, choose your resolution.

This is not a joke. Look:

Could this be a brilliantly ironic campaign designed to win the hearts and minds of disaffected 20-somethings? These are people who employ Drew Sharp: no. Is this my current wallpaper? Hell yes!

(Via)