MGoBlog has moved. The new site can be found at

Thursday, July 26, 2007

Two sentences in I gave up and just started trying to include as many abbreviations as possible.

A couple days ago EchoStar, the owner of Dish Network, filed a request for the FCC to rule the Big Ten Network a "regional sports network." The Big Ten thinks is for stupids:

The Big Ten Network reiterated Wednesday that it is a national, not regional, sports network and called EchoStar's suggestion it was not a "brazen attempt to increase its negotiating leverage."
This is a tricky tightrope for the Network to walk, because the whole reason it's a big deal whether or not the BTN is an RSN is because RSNs are such a BFD that the FCC has a special carveout in their regulations for them. The ever-helpful Hoosier Report highlights the relevant sections of the legislation. The gist is that when News Corp, the multi-tentacled Rupert Murdoch corporation, bought a way to distribute programming one of the conditions of the sale was the imposition of this arbitration process for various things for which there exist no substitutes, like regional sports.

If the Big Ten Network is declared an RSN they're subject to binding arbitration over just how much it costs. So even if you're all about the Big Ten Network you probably want them to lose this scuffle, as then EchoStar has the option of binding arbitration, i.e. the network gets put on the air. I don't know if cable companies would follow suit (if they even have the option to), as they seem to want to avoid the whole idea of the BTN entirely.

Is the BTN an RSN? Dunno. Neither does THR, but the cited post above takes a crack at it anyway:
I haven't read closely enough to have much of an opinion. A quick read does suggest that my prior discussion of the difference between an RSN and a national network may not have been completely out to lunch. The FCC does seem to assign some significance to the geographically restricted nature of the pro sports programming on RSNs. In the case of pro sports, the geographical restrictions are at the behest of the leagues; for the BTN, while the actual demand is dramatically higher in the right state region, the BTN allows and actually wants people outside the footprint to watch the games, too. Is this distinction meaningful? I don't know, maybe I'll look deeper, but not today.